Lemonade Alley Facts
Lemonade Alley is a hands-on innovation challenge that empowers K-12 students to learn entrepreneurship, financial literacy and charitable giving. Teams of up to 5 students invent lemonade recipes, build lemonade stands and sell lemonade to raise money for charities of their choices. As a competition, Lemonade Alley is judged per the following Rules ».
Traditions at Lemonade Alley
- Opening Ceremonies & Yellow Carpet Walk: Teams, judges and VIPs “vogue” down a yellow carpet as they’re introduced at Opening Ceremonies.
- Start Your Lemons: Count-down for teams on Yellow Carpet to go into action.
- Taste-Test Judging: Chefs and foodies judge recipe samples as the Emcee interviews the team’s recipe Maker.
- Sales Pitch Judging: Teams are given 1-minute to do a song, rap, dance, skit of any other kind of pitch.
- Booth & B-Plan Judging: Judging segments include Booth & “StoryTree” Business Plan Judging at booths.
- Lemon Bank: Teams make income deposits at an on-site bank run by a bank sponsor.
- Closing Ceremonies: Includes a Yellow Carpet reprise and prize awards.
While local events vary, general full-contest guidelines include:
- Teams: students, grades K-12, in teams of 1-5. A Visioner as primary speaker and Counter as primary accounting member are required for each team.
- Divisions: generally 3 divisions for full-judged contests. Divisions include grades K-6 and 7-12. Teams with students from different age divisions must compete in the older age division.
- Prizes: A variety of prizes donated by local companies and organizations may include merchandise gifts, gift certificates and recipes featured on food service menus with a portion of proceeds being donated to the team’s charity.
- Locations, Dates & Times: Look for a Lemonade Alley near you See Events »
Lemonade Alley is designed as a project-based learning challenge that readies students for real life success. Built-in success themes include:
Financial Literacy. Lemonade Alley includes specific financial literacy components including:
- Micro-Lending Program where students may take small seed funding loans to start their businesses.
- Financial Forecasting Exercise where teams estimate supply costs and sales as part of the competition.
- Bank Literacy Program where teams are required to deposit their sales proceeds into an on-site bank.
Innovation & Creativity. lemonade stands have historically been the prototypical student business because they invite innovation in all areas of business including team-building, product development, sales environment, branding, marketing, sales, customer service and business modeling.
People Skills. Lemonade Alley is formulated to require teamwork, leadership development, communication, collaboration and sales skills.
STEM Skills. Science, technology, engineering and math skills are all key parts of creating a business at Lemonade Alley. Recipe development is clearly science and typically includes technological tools. Stand design also includes leveraging technology and technological tools as well as centers on engineering skills. Finally, financial literacy in the context of business is clearly applied math.
Needs & Opportunities
Lemonade Alley is a fun way to support our next generation of business leaders as they learn innovation, entrepreneurship and charitable giving. Here’s how to get involved:
- Local Events
- Cash Sponsors: various levels of support with varying degrees of recognition
- “Lemon Bank” Sponsors: local banks that collect team deposits before, during and after Competition Day
- Media Sponsors: TV, radio and print media for stories, interviews and PSAs
- In-kind Sponsors: product, service and venue sponsors
- Volunteers: steering committee and competition day volunteers
To sponsor, contact a Lemonade Alley event near you through our Event Listings »
- Donate: Cash donations are greatly appreciated. Donated funds are used to continually improve the Lemonade Alley® System and make it available around the world. Donations are 100% tax deductible.
- By Check: Payable to “Lemonade Alley c/o Bizgenics Foundation” Send to: BizgenicsFoundation, 1012 18th Ave. Honolulu, HI 96816.
- Online: Donate by credit card or PayPal:
- 2011 Started at ‘Iolani School, Honolulu: Lemonade Alley grew out of the BizGym.com entrepreneur’s growth system being used at ‘Iolani. At the time, the Asia-Pacific Economic Cooperation (APEC) summit was being held in Honolulu. U.S. President Barack Obama and other world leaders were present but few local companies were getting international press coverage. In response, BizGym author Steve Sue created Lemonade Alley as a press opportunity to capture international coverage by mounting a lemonade stand contest on ‘Iolani’s baseball field.
- 2011 Continuation Grant by Capital One 360 Bank: Capital One 360 offered a grant to make the program a permanent event. BizGym Foundation, a 501(c)(3) nonprofit organization was created to accept and manage the grant.
- 2012 Pre-Event Workshops Added: primer workshops where teams work with chefs, retail designers and pitch experts were added to the Lemonade Alley System.
- 2011-2015 Various Hawaii Site Hosts: Aside from ‘Iolani School, site hosts have included ING Direct Bank, Capital One 360, Hyatt Regency Waikiki and Pearlridge Center.
- 2015, First Off-Island Lemonade Alley: produced by NBC and YMCA in the San Francisco Bay Area at the Fremont Festival of the Arts, an event that attracts over 400,000 visitors over a weekend.
- 2015, System & Trademark License Introduced: Lemonade Alley was built into three levels of complexity from a simple sales event to fully-judged contest event.
- 2015, Significant Numbers Reached: In the first 5 years of operations, 100 team competed, 35 charities were benefited and over $40,000 raised by students for their favorite charities.
- 2015, 5th Anniversary: See the 5th Anniversary Video »
- 2016, 6th Anniversary
- 2017, 7th Anniversary
- 2018, 8th Anniversary and first time the event was held indoors.
Free Use Media
Lemonade Alley makes graphic, photo and video content available for press and event organizer use. See Free Use Media »
About the Bizgenics Foundation
Bizgenics Foundation is a Honolulu-based, 501(c)(3) nonprofit organization that empowers the disadvantaged, particularly under-resourced youth, to achieve positive legacy through creativity, innovation & entrepreneurship. Bizgenic’s flagship program is Lemonade Alley, a youth entrepreneurial challenge that combines innovation, entrepreneurship and charitable. Lemonade Alley also brings many community organizations to build a strong and sustainable future for all. Bizgenic’s core values are embodied in it’s mantra: Profit to Share!
Lemonade Alley and Bizgenics Foundation were created and founded by Steve Sue, author/founder of the BizGym.com entrepreneur’s growth app. Steve’s background includes experience as a conceptualist and creator of new business enterprises in a number of industries.
Bizgenics Foundation has been recognized by the Hawaii Better Business Bureau as the 2014 Charity of the Year, by Pacific Business News as 2015 Charity of the Year Finalist, by Hawaii Venture Capital Association as 2015 Social Charity of the Year Finalist and by Chaminade University as a 2013 Nonprofit Business Plan of the Year Finalist.
Steve Sue, Chief Lemon Head | steve[at]bizgenics.org
Official Website: lemonadealley.com