Facts Sheet


Founded: 2011, ’Iolani School, Honolulu, HI

Divisions: School & Open Divisions. Two age ranges in each division K-6 and 7-12.

Subjects: social ventures, business modeling, invention, marketing, sales, financial/bank literacy, collaboration, leadership development.

Teaching Style: Project-Based Learning.

Local Hawai’i Options: Schools may run their own contests and/or participate in the annual runoff event, 3r week of April.

Out of Hawai’i Options: Schools are invited to use challenge materials to run Lemonade Alley on their own.

Hawai’i Contest Needs

Please support the original Lemonade Alley contest. It’s a fun way to support the next generation of business leaders as they learn innovation, entrepreneurship and charitable giving. Here’s how to get involved:

Cash Sponsors: various levels of support with varying degrees of recognition.

“Lemon Bank” Sponsors: local banks that collect team deposits.

Media Sponsors: TV, radio and print media for stories, interviews and PSAs.

In-kind Sponsors: product, service and venue sponsors.

Volunteers: competition day volunteers.

100% Tax Deductible Donations

Cash donations are greatly appreciated. Donated funds are used to continually improve the Lemonade Alley System and make it available to students. Donations are 100% tax deductible.

Donate by Check: Payable to “Lemonade Alley c/o Bizgenics” & send to Bizgenics, 1012B 18th Ave. Honolulu, HI 96816.

Online: Donate by credit card or PayPal

"Profit to Share" Event

An innovation challenge for students to raise money for a charity of their choice.

Annual Spring Contest

Run Lemonade Alley at your school and/or apply for our annual spring runoff that happens the 3rd week of April.

Leading-Edge Learning

Employer-demanded “Soft Skills” are driving more schools to integrate hands-on project-based learning, innovation and entrepreneurial learning into classrooms.

Media Contacts

Steve Sue, Chief Lemon Head | steve[at]bizgenics.org

Official Website: lemonadealley.com



2011 Founded at ‘Iolani School, Honolulu: Lemonade Alley grew out of the BizGym.com entrepreneur’s growth system being used at ‘Iolani.

2011 Continuation Grant by Capital One 360 Bank: Capital One 360 offered a grant to make the program a permanent event. BizGym, a 501(c)(3) nonprofit organization was created to accept and manage the grant.

2012 Workshops Added: primer workshops where teams work with chefs, retail designers and pitch experts were added to the Lemonade Alley System.

2011-2015 Various Hawaii Site Hosts: Aside from ‘Iolani School, site hosts have included ING Direct Bank, Capital One 360, Hyatt Regency Waikiki and Pearlridge Center.

2015, First Off-Island Lemonade Alley: produced by NBC and YMCA in the San Francisco Bay Area at the Fremont Festival of the Arts, an event that attracts over 400,000 visitors over a weekend.

2015, System & Trademark License Introduced: Lemonade Alley was built into three levels of complexity from a simple sales event to fully-judged contest event.

2015, Significant Numbers Reached: In the first 5 years of operations, 100 team competed, 35 charities were benefited and over $40,000 raised by students for their favorite charities.

2015, 5th Anniversary: See the 5th Anniversary Video

2018, Moved Indoors: 8th Anniversary and first time the event was held indoors.

Producer Awards

Bizgenics Foundation has been recognized by the Hawaii Better Business Bureau as the 2014 Charity of the Year, by Pacific Business News as 2015 Charity of the Year Finalist, by Hawaii Venture Capital Association as 2015 Social Charity of the Year Finalist and by Chaminade University as a 2013 Nonprofit Business Plan of the Year Finalist.

Contact Information

Steve Sue, Chief Lemon Head | steve[at]bizgenics.org

Official Website: lemonadealley.com