Contest Rules

Hawai’i Contest Rules

Smart entrepreneurs read rules carefully to find opportunities to be great ~ so READ ON!

By participating in Lemonade Alley, you agree to abide by the following rules including the General Terms and Conditions noted below. Rules are subject to change, so check back from time to time for updates.

1. Your Team

Your team must conform to the following:

  • Up to 5 Students Per Team: Maximum 5 official team members so that prize donors can provide prize package contents. Teams may have as many additional helpers as desired (see below).
  • Two Age Divisions: Grades K-6 & 7-12.
  • Mixed-Grade Teams: Teams with students in both grade ranges must compete in the 7-12 division.
  • Adult Team Mentor: Name an adult Mentor to serve as your team manager and primary contact.
  • Team President: Name a team leader who will act as your main spokesperson.
  • Team Treasurer: Designate a team member to handle forms and donations. Adults are welcome to help with these duties, especially in the K-6 division.
  • Unlimited Helpers: You may include any number of adults and friends to help, however only official team members receive entry packets (Workbooks & T-shirts), goodie bags, awards and prizes. You may purchase additional workbooks and t-shirts from Bizgenics Foundation.
2. Your Charity

Your team’s Profit will be contributed to the charity or school group of your choice under the following rules:

  • Nonprofit Organizations: You may contribute all or part of your profit proceeds to any charity provided it’s an officially recognized nonprofit 501(c)(3) organization. Such beneficiaries will be required to provide proof of official Federal Certification.
  • School Groups: Alternatively, you may contribute all or part of your profit proceeds to a school group including your own class, club or school.
  • Presentation of Donation: Following the competition, Bizgenics Foundation will send your adult Mentor a check written in the name of your nonprofit or school group so your team can personally present the donation. We suggest taking a picture when you present so you can share your story.
  • Default Charity (Bizgenics Foundation): Bizgenics Foundation is designated as the default nonprofit if you don’t select a charity. If you contribute to our Foundation, we’ll thank you profusely and use the money to bring Lemonade Alley to other kids in the future.
  • Charity/School Selection: You can specify your charity or school on the sign up form when you complete the online Entry Form.
3. Your Sales Booth

Your sales booth must conform to the following rules:

  • Design Requirements
    • 8’Wx10’Dx15’T Maximum Area: Your entire booth and equipment must fit within these dimensions. An 8’x10′ rectangle will be taped on the floor for each team. You must keep your entire sales booth within this space.
    • Recycled Materials: A key criteria of booth design judging is use of recycled/reusable materials. Be kind to the environment and express your creativity by showing what you can do with recycled materials.
    • 1-72″Lx30″Wx30T” table & two chairs provided: You may bring additional site furniture, ice chests, etc. however all items must fit within your prescribed booth area.
    • Set Up Time: Teams will be allowed into the competition area approximately 2 hours before the start of event. Adult Mentors will be notified before the event date on set up time and event details.
    • StoryTree Business Plan (Minimum size 8 1/2″ X 11″ poster): A key judging element for booths is a 1-Page “StoryTree” Business Plan. Teams are encouraged to treat this as a creative, artistic project. Download “StoryTree” Business Plan »
    • Food Safety Certification: Each team must complete and display this one-page form on their booth to show that they understand how to be food safe. Download Food Safety Certificate »
    • Free-Standing: Nothing can be secured (taped or nailed) to any walls or objects.
    • No Blocking Other Teams: You cannot block any team’s booths or make loud sounds that unfairly disadvantage other booths. You must be cool. You must be fair.
  • Technical Provisions
    • Electric Power: Standard electrical plugs are available however you are resonsible for bring your own surge protectors and extension cords. Battery-powered equipment and lighting is permitted. Generators are not permitted.
    • Sound is Permitted: Sound and in-booth activities are permitted. However, they should not disturb or unfairly impinge on neighboring booths.
  • Additional Booth Items
    • Uniforms (Optional): Uniforms are not required, but are encouraged.
    • Mascots & Callers: Are permitted within the event area, but may not impede traffic. They are not permitted to leave the event area, enter mall stores, the Food Court, theaters or parking lot.
    • NO PETS: Only human animals are allowed at the event and in booths. Cats, dogs, mice, etc. are not allowed.
4. Your Product(s)

Your product(s) must conform to the following rules:

  • Lemonade Recipe: The is a lemonade stand contest, so your main product should be lemonade. “Lemoniness” is key judging criteria, thus it’s a good idea to include lemon juice or zest as a key ingredient.
  • Must Be Legal: Your recipe must be legal (e.g., alcohol and controlled substances are not permitted).
  • Cold or Colder is Cool: Frozen and shave ice recipes are allowed.
  • No Heated Products (Unless prepared & packaged in a Commercial Kitchen): For food safety reasons, you cannot use heating elements to prepare food or drink products unless they’re prepared and packaged in a certified kitchen like a restaurant or your school’s certified kitchen. Partnering with restaurants and other foodservice enterprises is encouraged. They know about food safety, have clean facilities and can help create recipes. These partners can also help with promotions, such as putting your recipes on their menus and donating a percentage of proceeds to your team. Pre-packaged snacks purchased at stores are permitted. Homemade baked goods are not permitted, however baked goods can be included if prepared & packaged in a certified kitchen.
  • Milk Products & Melon Safety: For food safety reasons, melon and milk products must be kept in sealed, chilled ice chests at all times. Melons must be cut/prepared and packaged in a certified kitchen. Melon MAY NOT be freshly cut at your booth. You may incorporate pre-packaged melon directly into a blender or cup and served at your booth. Milk products (whole milk, cream, yogurt, etc.) must be from a store bought source and not homemade. Milk products may be added to recipes directly from its container into a blender or cup and served at your booth.
  • Tiny 3-Ounce Small Cups Recommended: Most people visiting Lemonade Alley like to sample many recipes so consider very small serving sizes so they don’t waste a lot of lemonade. If you want to make more money, make your lemonade fancier or sell additional items like crafts or game plays. This is only a recommendation, so you’re free to make any size, any price lemonade you wish.
  • Estimate of Servings: Historically, most teams at Lemonade Alley, sell 100-200 servings. A Sales Goal Estimation sheet is included in the Workbook for students to estimate sales and costs.
  • Additional Offerings Allowed: You are permitted to offer items other than lemonade as a way to increase income. Games and craft products are permitted as long as they are safe and legal.
  • 7 Servings for Judges & Photo Table: A key part of the competition is the Taste Test at center stage. You must provide free samples for a panel of 6 Judges and 1 sample for the Photo Display Table.
  • Hand-Washing/Gloves: Hand wash stations will be provided. Hand washing, gloves and other sanitation requirements will be strictly enforced. Please be extremely food safe.
  • Use Dump Stations: Environmental Protection Agency laws prohibits liquids, even excess ice, from being dumped in landscape areas. Ask for the location of the approved Dump Station (typically a bathroom or janitor’s closet). Substantial fines may occur if you’re caught and your team will be held solely responsible for such penalties.
  • Supplies & Equipment: You must provide your own product supplies, equipment, serving containers, signage and any other items necessary to the functioning of your entry.
  • Reimbursements: You may apply for reimbursements provided you complete a Reimbursement Form and submit receipts to the “Lemon Bank” before the end of show day at the Lemon Bank. After that, reimbursements will not be honored as we will be closing event calculations and cutting checks for charity donations. If you wish reimbursement after the close of competition day, you may ask your charity to reimburse you from the donation that you present to them.
5. Pre-Event Selling & Marketing

All teams are encouraged to do pre-marketing and pre-selling before the main event.

  • Selling Before Event: You can sell anytime before the Main Event. This helps to perfect your recipe, raise more money for your charity and gets more people to the event. You are also encouraged to do surveys at pre-events to gain valuable feedback.
  • Media Promotions: You are encouraged to contact TV, radio, newspaper, magazine and other media outlets to tell the story of your booth and the charity that you are supporting. Many teams have succeeded in getting into local press. If you do, be sure to mention when and where your event is so viewers can visit your booth. You are also encouraged to thank Lemonade Alley sponsors who make your business possible.
  • Social Media (#LemonadeAlley): Team members or helpers who are old enough to legally maintain social media accounts may promote their teams on networks such as Facebook, Twitter, Instagram, YouTube and others. You may open pages, make movies and post fun things to promote and keep followers up to date on your Lemonade Alley experience. You may ask other students and adults for help but must keep all posted content legal and in good taste. Be sure to hashtag “#LemonadeAlley”.
  • Other Promotions: Flyers, business cards, discount coupons and other promotions are encouraged as long as they’re in good taste and legal.
6. Taste Test Judging

Teams will present products to a panel of Judges at the Main Stage and must confirm to the following rules:

  • Escort to Stage: A volunteer will escort your team to the main stage for presentation of your recipe to the Judges.
  • Maker Interview: Your Maker will be interviewed by a host on stage. Questions may include: introduce your team, recipe ingredients, making process, difficulties encountered, things you learned, if you would do Lemonade Alley again, etc.
  • Team Serves 6 Judges: While your Maker is being interviewed, the rest of your team will serve Judges at the Judges Tasting Table.
  • 1 Sample to Photo Display Table: One recipe sample will go to the Photo Display Table so visitors can take closeup pictures of your invention.
  • Recipe Card: Your 8 1/2″ x 11″ Recipe Card will be displayed at the Photo Display Table.
  • Team Recipe Pictures: After serving Judges and completing the interview, your entire team will move to the Photo Display Table to take team pictures with your recipe sample. Photographers and visitors will likely crowd around you for this photo opportunity, so be sure to be zesty, fun and vogue your recipe sample and Recipe Card for all to see.
  • No Performing When Serving: Be courteous when serving Judges and do not perform or entertain. Your Maker will be interviewed and Judges need to concentrate on evaluating your recipe. You will have the chance to perform during the 1-minute Stage Pitch Judging.
7. Sales Pitch Judging

Your Sales Pitch must conform to the following rules:

  • 1- Minute on Stage: You will get exactly one minute to pitch why people should purchase your item. You may sing, rap, dance, use signs, do a skit, just talk or do anything as long as it’s in good taste and fair to other contestants. Profanity and other non-PG Rated presentations are not allowed.
  • Microphones & Music: Mics will be provided for your sales pitch. Music tapes are allowed and must be presented to the stage crew before you come to the stage.
  • Timer & Gong: A stage manager will time your pitch and gong you off stage when time expires.
8. The "Lemon Bank": Money Matter & More

During the event, your Team Treasurer (the money person) will make periodic income deposits to the “Lemon Bank.” The Lemon Bank keeps your business safe from having large amounts of cash on hand and to allow our staff to record your BizzyB impacts so you may be eligible for awards and prizes. Lemon Bank tellers will check-in all forms for tabulation and accounting purposes. Adults are welcome to help your Counter with these duties, especially in the K-6 division. Your Treasurer is responsible for all deposits and submissions including:

  • Sales Deposits: Your Treasurer is responsible for completing deposit forms and turning in scrip and cash donations on a periodic basis during the main event. Deposit times will be announced during the event through the loud speaker.
  • Recipe Card: Submit an 8 1/2″ x 11″ Recipe Card prior to the start of the Taste Test. This card will be included to the Photo Display Table along with your sample recipe so press and visitors can take pictures and understand your recipe. We may also create a Lemonade Alley recipe book, so be sure to make your card look beautiful!
  • Outcomes Form: Your Treasurer is responsible for filing a Outcomes Form that lists total number of people served, number of lemonade serving and an estimate of pounds of recycled material used to make your booth. This form must be completed and turned in within 15 minutes from the end of sales for your team to be eligible for ecology awards and prizes.
  • Reimbursement Form: Your Treasurer can file a Reimbursement Form at the Lemon Bank by including copies of all receipts. Reimbursements will only be honored for expenses documented by receipt copies. A reimbursement check will written in the name of your adult Mentor and sent to your Mentor. You may claim your entry fee as part of your reimbursements and don’t need a receipt to submit.
9. Judging Criteria

Lemonade Alley is judged by flights of local experts (6 per flight) in each of the below-listed categories (each category is 20% of the overall evaluation criteria and categories with subdivisions split ratings in equal 5% increments:

  • StoryTree Business Plan (20%): equal % for each of the following:
    • Business Roots (key trend, business model & charity integration)
    • Trunk Message (name, logo & slogan)
    • Sales Canopy (product & merchandising strategy)
    • Audience Focus (understanding of target audiences)
  • Lemonade Recipe (20%): equal % for each of the following:
    • Lemoniness (lemon flavor)
    • Balance (sweet-to-sour ratio)
    • Mouth Feel (texture)
    • Presentation (cupping & visual appeal)
  • Sales Environment (20%): equal % for each of the following:
    • Message Quality (persuasiveness & clarity)
    • Customer Service (courtesy, issue-handling)
    • Sales Efficiency (purchase experience)
    • Customer Experience (overall feeling)
  • Sales Pitch (20%): equal % for each of the following:
    • Presentation Skills (eye-contact, clear voices, projection, etc.)
    • Timing & Improv (on time, adaptation ability)
    • Message Quality (persuasiveness, clarity)
    • Entertainment Value (funny, catchy, creative, etc.)
  • Profit Donations (20%): Teams’ respective donations to charities are graded on a curve. Top donation amount receives a 100% category rating while other teams receive a rounded up percentage rating calculated as the team’s donation relative to the average of all team donations in the category.
10. Awards & Prizes

Awards and Prizes will be available in various categories. See Awards & Prizes »

11. Check Distributions

Checks will be sent to each Team’s adult Mentor within a week or two following the competition. Checks are calculated as follows:

  1. Expense Reimbursements: Reimbursement checks will be paid back to teams from their Gross Income (sales proceeds). Legitimate expenses must be submitted through a Reimbursement Form in order to qualify. You may claim your entry fees as a reimbursable and you don’t need a receipt for this expense.
  2. Charity / School Donations: Net Income (amount remaining after subtracting Reimbursements from Gross Income) will be distributed by check made out to each team’s charity or school. Charity donation checks will be mailed to each Team’s Mentor so teams can personally present their donation to their charity.
12. Be Cool Rule

This provision requires that you play fairly, honestly and safely in the best interest of a healthy and positive business community at Lemonade Alley. It also requires that you do not unfairly overshadow or disturb other competitors from transacting their businesses. Violations of this rule will be handled case-by-case by event staff and may include you being required to stop a specific action or make amends. A particularly negative situation may result in disqualification and ejection from the competition. Please be cool.

General Terms & Conditions

Lemonade Alley is presented by your local producer for the betterment of youth, charities, schools and the community at large. Supporting licensor Bizgenics Foundation (“Sponsor”), corporate donors, judges, volunteers and VIPs are not presenting entities and thus not responsible for any event activities or liabilities stemming from local events.

By entering this Contest, you (Entrant), your guardians and designates agree to all terms as noted as well as release, hold harmless and indemnification of Sponsor, producers, organizers, their affiliates, subsidiaries, agencies, judges, and each of their respective shareholders, directors, officers, employees or representatives from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorneys’ fees and court costs) arising directly or indirectly from or in connection with any prize or resulting from participation in this Contest or from acceptance, possession or use/misuse of any prize or participation in any prize-related activity or use by the Sponsor of the Entry in any manner.

In the event any Participant is a minor under applicable state law, the parent or legal guardian will be required to sign all required documents stated herein.

Other event Participants including but not limited to volunteers, judges, sponsors and visitors agree to all terms as noted as well as release, hold harmless and indemnification of Sponsor, producers, organizers, their affiliates, subsidiaries, agencies, judges, and each of their respective shareholders, directors, officers, employees or representatives from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorneys’ fees and court costs) arising directly or indirectly from or in connection with any prize or resulting from participation in this Contest or from acceptance, possession or use/misuse of any prize or participation in any prize-related activity or use by the Sponsor of the Entry in any manner.

Submission of a Contest Entry will constitute and signify the Entrant’s agreement and consent (or that of parent or legal guardian if Entrant is an eligible minor under applicable law) that the Sponsor and/or the Sponsor’s assignees may use the Entry, name, photograph, likeness and/or prize information for promotional purposes in commerce and in all media worldwide now known or hereinafter developed without time limitation and without further compensation, except where prohibited. Submission of a Contest Entry grants the Sponsor and its agents the right to publish, use, adapt, edit and/or modify the Entry in any way, in commerce and in any and all media worldwide now known or hereinafter invented, without time limitation and without further consideration to the Entrant. Submission of any Entry further constitutes the Entrant’s (or his/her parent’s or guardian’s) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Entry, including, without limitation, all intellectual property rights.

All Prize Winners and Beneficiaries are solely responsible for any local, state, or federal taxes on prizes. Prizes will be void where prohibited.

If, for any reason, this Contest is not capable of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest, or if due to any technical, production or other error, more prizes are claimed or awarded than are described in these Official Rules at any prize level, Sponsor reserves the right, at its sole discretion to cancel, terminate, modify or suspend this Contest and determine the Winners from entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor.

You also agree not to violate any dumping, health safety, public assembly or any other laws. In the event that you violate any such laws, you solely bear resulting liabilities for your actions.

Prizes, even if stated in Official Rules are not guaranteed to be awarded. By entering, Entrants agree and consent: (a) that all issues and questions concerning the construction, validity, interpretation and enforceability of Official Rules, Entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with this Contest, will be resolved individually, without resort to any form of class action, and governed by, and construed in accordance with, the laws of State of Hawaii, without giving effect to any choice of law or conflict of law rules, and (b) to the jurisdiction and venue of the federal, state and local courts located in Honolulu, Hawaii.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an Entrant, such Entry will be deemed to be made by the authorized account holder of the e‑mail address submitted at the time of entry. “Authorized account holder” is deemed as the natural person who is assigned to an e‑mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e‑mail addresses for the domain associated with the submitted e‑mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, mutilated, incomplete, or non-delivered entries; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of Entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of this Contest or Website, may be acting in violation of the terms of the Website or the Official Rules or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any Website or undermine the legitimate operation of this Contest is unlawful and subject to legal action by Sponsor or its agents.


GUARDIAN CONSENT: Parents and Guardians hereby grant permission for Entrants to participate in the Lemonade Alley competition. Activities include, but are not limited to, Entrants making a 1-page business plan, making lemonade, building a lemonade stand, pitching on stage, and selling lemonade to raise money for charity or school. Transportation to and from the site as well as Entrant supervision is the sole responsibility of respective Parents & Guardians.

INSURANCE: Lemonade Alley activities take place under the guidance and direction of the Bizgenics Foundation which is also the producing body for the event that is supplying liability insurance.

MEDICAL INSURANCE: Parents and Guardians assume all responsibility for the health of their respective Entrants. In the event of an emergency, telephone numbers will be held on file by Lemonade Alley staff for use in the case of emergency.

IMAGES: Photos and videos taken at various Lemonade Alley events may be posted to various publicity-disseminated media. Parents and Guardians herby grant Lemonade Alley and its designees the right to use their own and respective Entrant’s likeness, image, voice, appearance and performance in connection with program activities including workshops whether recorded on or transferred to videotape, film, slides, photographs, audio tapes, or other media, now known or later developed. This grant includes without limitation the right to edit, mix, or duplicate and use or re-use Content in whole or part as Lemonade Alley may elect.  Lemonade Alley or its designee shall have complete ownership of Content, including copyright interests, and Parents and Guardians acknowledge they have no interest or ownership in Content or its copyright. Parents and Guardians also grant Lemonade Alley and its designees the right to broadcast, exhibit, market, sell and otherwise distribute Content, either in whole or in part, and either alone or with other content for commercial or non-commercial television or theater, closed-circuit exhibition, internet distribution, home video distribution or any other purpose that Lemonade Alley or its designees in their sole discretion may determine. This grant includes the right to use Content for promoting or publicizing any of the uses. Parents and Guardians hereby gives all clearances, copyright and otherwise for the use of their own and respective Entrant’s name, likeness, image voice, appearance and performance embodied in the Content. The rights granted Lemonade Alley herein are perpetual and worldwide.

HOLD HARMLESS & INDEMNIFICATION: Parents and Guardians agree to remain legally responsible for any and all personal actions taken by their respective Entrants along with team mentors, friends, family and others associated with team entries. Parents and Guardians agree on behalf of themselves and their respective Entrants named herein to hold harmless and defend Lemonade Alley, the Bizgenics Foundation, their designates, sponsors, officers, committee members, employees and agents from any and all claims known and unknown arising out of or in any way connected with the event or in connection with any illness or injury or cost of medical treatment in connection therewith, and agree to compensate Lemonade Alley, Bizgenics Foundation, their designates, sponsors, officers, committee members, employees, and agents reasonable attorney’s fees and expenses arising in connection therewith. Parents and Guardians herein confirm that each has respective rights to enter into this Agreement, and that each is not restricted by Lemonade Alley, Bizgenics Foundation, their designates, sponsors, officers, committee members, employees, and agents from any and all claims known and unknown arising out of or in any way connected with the above granted uses and representations.

GOVERNANCE: This Agreement is governed by, and will be construed in accordance with, the laws of the State of Hawai’i despite any conflict of legal principles and rules to the contrary. If a dispute or claim as between the parties arises, the parties will exercise reasonable efforts to resolve same in an amiable, efficient and effective manner before resorting to legal intervention. However, if such a resolution is not reached in a fair and timely manner, a party may bring legal action against the other party for claims under this Agreement, in which event each party to this Agreement will submit exclusively to the general and personal jurisdiction of the courts of competent jurisdiction, state and federal, situated in Honolulu, Hawai’i and no other venue unless Bizgenics expressly consents to a different venue.

SEVERABILITY: If any part of these terms are deemed unenforceable, the balance of terms shall remain effective and the unenforceable term(s) may be reformed to become an enforceable part of terms.

ENTIRETY: The terms of this Agreement govern the Lemonade Alley contest and shall take precedence over any other terms that are contrary to these terms. Any prior or contemporaneous representations, understandings or contrary agreements of the parties with respect to this subject matter are superseded by this Agreement.

NOTICES: Notices to Bizgenics shall be given in writing or acknowledged as received electronically or delivered to Bizgenics at 1012B 18th Ave Honolulu, Hawai’i 96816.