Lemonade Alley is a hands-on innovation challenge that provides kids K-12 with an opportunity to learn entrepreneurship, financial literacy, and charitable giving. Teams of 2-5 kids create lemonade recipe, design and build a lemonade stand and raise money for a charity of their choice. Contest formats of Lemonade Alley are judged per the following Rules ». The Lemonade Alley® System is available to organizations by license. Register License »
Traditions at Lemonade Alley
- Opening Ceremonies & Yellow Carpet Walk: Teams, judges and VIPs vogue down a yellow astroturf carpet as they are introduced at Opening Ceremonies.
- Start Your Lemons: Count-down for Teams on Yellow Carpet to go into action.
- Main Stage Judging: Judging segments include crowd-pleasing Taste-Test (Emcee interviews Team Presidents as Judges taste recipes) and Sales Pitch (Teams are given 1-minute to do a song, rap, dance, skit of any other kind of pitch).
- Booth Judging: Judging segments include Booth & “StoryTree” Business Plan Judging at booths.
- “Lemon Bank”: Teams make income deposits at an on-site bank run by a bank sponsor.
- Closing Ceremonies & Raising of the Umbrellas: The rain plan for the first Lemonade Alley was the sale of Yellow Umbrellas which also served to create personal shade. Umbrellas were worked into the inaugural show as kidpreneurs sending a Profit to Share shout out to the world. Closing Ceremonies includes a Yellow Carpet reprise and prize awards.
While local events vary, general full-contest guidelines include:
- Teams: any K-12 kids in teams of 2-5. A President as primary speaker and a Treasurer as primary accounting member are required for each team.
- Divisions: generally 3 divisions for full-judged contests. Divisions include grades K-4, 5-8, 9-12. Teams with kids from different age divisions are allowed by must compete in the oldest student’s age division.
- Prizes: Lemonade Alleys are known to provide as much as $1,000 grand prize per division. Additional runner-up cash and in-kind prizes as well as special appearance prizes for recipes to be featured in restaurants and other foodservice operations are often offered. At the main event in Honolulu, winning teams get scholarships to Camp BizGym, a 5- 1/2day video pitch workshop for kidpreneurs.
- Locations, Dates & Times: Look for a Lemonade Alley near you See Events »
Lemonade Alley® System
- System License: the Lemonade Alley® System is available by license to organizations that wish to raise funds for charity. The license allows for a 20% “Lemonade Tax” to be deducted and split by the host organization and BizGym Foundation to defray costs. Licenses also include use of Lemonade Alley event forms, artwork and systems. See Register a License »
- 3 Challenge Levels: The Lemonade Alley® System is packaged in three levels of complexity. Level 1 Simplest Event is packaged for new producers who don’t need to run an actual judged contest. Level 2 Semi-Contest is packaged for a simple audience ballot and optional entertainment stage. Level 3 Full Competition is Lemonade Alley in all it’s glory of judging, pitch stage, tabulation and stage show traditions. Producers are encouraged to pick a starting package and add their own twists from there. See Start a Lemonade Alley »
- System Forms: The Lemonade Alley® System includes all the forms and systems necessary to make an awesome event. Once a license registration is approved, system content is made available for download. See System Forms »
- Free Use Media: Lemonade Alley makes graphic, photo and video content available for press and event organizer use. See Free Use »
- Corporate & Nonprofit Teams: Lemonade Alley encouraged businesses and organizations to mount teams from employee ranks to build teamwork, morale, organization awareness and ties with other organizations within the community. In fact, Level 1 Simplest Lemonade Alley format is squarely focused on having organizations take booths which reduces outreach complexity and ensures focus on nonprofits.
- Street-Legal Program: In recent years, a rash of police departments having to close kids’ lemonade stands has torn at hearts. But it’s important that kids learn that laws exist for good reason. Food service is risky business and laws exist to keep us all safe and healthy. Lemonade Alley is committed to helping kids launch food-safe and business-smart lemonade stand businesses. In this spirit, we provide a free workbook entitled, “Street-Legal Lemonade: How to Run a Lemonade Stand” for anyone to download and distribute so we can all Profit to Share! See Street-Legal Lemonade »
- Teacher & Schools Program: Academics can run Lemonade Alley as an entrepreneurial challenge, contest, with lemonade, in combination with non-lemonade products/services, in the classroom or as an after school program. See Entrepreneurial Curriculum & After School Programs »
- Camp BizGym: the BizGym Foundation also produces a 5 1/2-day video pitch workshop for kidpreneurs in Honolulu, Hawaii in the summer. This program was first created as a prize for winning teams of Lemonade Alley. See Camp BizGym »
Needs & Opportunities
Lemonade Alley is a fun way to support our next generation of business leaders learn innovation, entrepreneurship and charitable giving. Here’s how to get involved with Lemonade Alley:
- Local Events
- Cash Sponsors: various levels of support with varying degrees of recognition
- “Lemon Bank” Sponsors: local banks that collect team deposits before, during and after Competition Day
- Media Sponsors: TV, radio, print for stories, interviews and PSAs
- In-kind Sponsors: product, service and venue sponsors
- Volunteers: steering committee and competition day volunteers
To sponsor, contact a Lemonade Alley event near you through our Event Listings »
- Street-Legal Program: We invite anyone including the following to download and distribute “Street-Legal Lemonade: How to Run a Lemonade Stand.” including:
- Law Enforcement (Police, Health Departments, City Governments)
- Business Organizations (Chambers, Bar Associations, Foodservice Organizations)
- Youth Organizations (Childcare, Activity Organizations, Schools)
To learn more about how to implement this free program, see Street-Legal Lemonade »
- National Sponsors: With Lemonade Alley’s introduction to the mainland US from Hawaii, we’re now seeking national sponsors to take our programs to a higher level. If interested in helping, Contact Us »
- Donate: Cash donations are greatly appreciated. Donated funds are used to continually improve the Lemonade Alley® System and make it available around the world. Donations are US tax deductible.
- By Check: Payable to “Lemonade Alley, BizGym Foundation” Send to: BizGym Foundation, 1012 18th Ave. Honolulu, HI 96816.
- Online: Donate by credit card or PayPal:
- 2011 Started at Iolani School, Honolulu: Lemonade Alley grew out of the BizGym.com entrepreneur’s growth system which was being used at Iolani School entrepreneurship classes. At the time, the international APEC Economic Conference (21 country leaders including President Obama) were present but few local companies were getting international press coverage. In response, BizGym author Steve Sue created Lemonade Alley as a press opportunity to capture international press coverage by mounting a lemonade stand contest on Iolani School’s baseball field.
- 2011 Continuation Grant by Capital One 360 Bank: Capital One 360 offered a grant to make the program a permanent event. BizGym Foundation, a 501C3 nonprofit organization was created to accept and manage the grant.
- 2012 Pre-Event Workshops Added: primer workshops where teams work with chefs, retail designers and pitch experts were added to the Lemonade Alley System.
- 2011-2015 Various Hawaii Site Hosts: Aside from Iolani School, site hosts have included ING Direct Bank, Capital One 360, Hyatt Regency Waikiki and Pearlridge Center.
- 2015, First Off-Island Lemonade Alley: produced by NBC and YMCA in the San Francisco Bay Area at the Fremont Festival of the Arts, an event that attracts over 400,000 visitors over a weekend.
- 2015, System & Trademark License Introduced: Lemonade Alley was built into three levels of complexity from a simple sales event to fully-judged contest event.
- 2015, Significant Numbers Reached: In the first 5 years of operations, 100 team competed, 35 charities were benefited and over $40,000 raised by kids for their self-chosen charities.
- 2015, 5th Anniversary: See the 5th Anniversary Video »
Free Use Media
Lemonade Alley makes graphic, photo and video content available for press and event organizer use. See Free Use Media »
About the BizGym Foundation
BizGym Foundation is a Honolulu-based, 501 (c) 3 non-profit organization whose mission is to empower the attainment of legacy through business. BGF’s flagship program is Lemonade Alley, a kid-biz challenge that combines innovation, entrepreneurship and charitable giving learning for kids K-12. Lemonade Alley also serves to bring many organizations within the community together to build a strong and sustainable future for all. BGF’s core values are embodied in it’s mantra: Profit to Share!
Lemonade Alley and BizGym Foundation were created and founded by Steve Sue, author/founder of the BizGym.com entrepreneur’s growth app and owner of StoryManager, Inc. a strategic consulting firm; and Myron Nakata, an angel investor of BizGym.com. Steve’s background includes experience as a conceptualist and creator of new business enterprises in a number of industries. Myron has decades of experience in a variety of businesses as an owner, investor, and operator. One of his more recent plays is the LeiHut.com online mall of Hawaii products.
BizGym Foundation has been recognized by the Hawaii BBB as the 2014 Charity of the Year, by Pacific Business News as 2015 Charity of the Year Finalist, by Hawaii Venture Capital Association as 2015 Social Charity of the Year Finalist and by Chaminade University as a 2013 Nonprofit Business Plan of the Year Finalist.
Steve Sue, Chief Lemon Head | steve[at]bizgym.org
Official Website: lemonadealley.com